Use messengers and chatbots to connect with and convert your customers. Email Marketing is a powerful tool for businesses to reach and engage with their customers. It allows them to create meaningful conversations that can lead to conversions. Email marketing, in particular, has become an essential part of any digital marketing strategy. An email has been a go-to digital marketing tool for nearly a decade now, and it is showing no signs of slowing down. However, email marketing can be difficult to manage. This stems from the uncertainty about what email marketing is best for your business and what activities you should focus on. With the help of messengers and chatbots, businesses can now easily connect with their customers and create personalized experiences for them. This will allow them to build trust and loyalty among their customers, which in turn will lead to more conversions.