The Challenge
The Indian real estate space is crowded — every billboard promises “luxury flats,” every ad claims “world-class amenities,” and most campaigns blur together. To drive more walk-ins and generate quality leads for Ensaara Metropark, we needed a concept that was fun, memorable, and conversion-focused. No bland property brochure — we wanted something that would stop people in their tracks.
Objective: Increase site walk-ins and lead quality for Ensaara Metropark (2 BHK & 3 BHK ready-to-move-in flats).
Key Insights
The Brainstorming Session
The team — copywriters, designers, paid-media specialists and the founder — came together to hunt for a cultural hook. Someone asked, “What’s more iconic than Jai–Veeru’s friendship?” The idea clicked: nostalgia + Friendship Day = a powerful emotional lever.
“Yeh Dosti Hum Nahi Todenge… aur Yeh Dosti Offer Nahi Chhodenge!”
The concept evolved into the “Dosti Offer”:
- Memorable, light-hearted visual inspired by Bollywood (instant connect)
- A genuine price-led offer: 2 BHK & 3 BHK luxury flats at ₹55 lakhs onwards (instead of ₹59 lakhs)
Creative Pillars
- Instant recognizability (nostalgic reference)
- Strong value proposition (price + ready-to-move-in)
- Cartoonish, high-contrast visuals for quick outdoor readability
The Execution
We adopted a cartoonish illustration style — bold caricatures of two friends riding together — to symbolize friendship and the journey to a new home. The key creative elements included:
- 2 BHK & 3 BHK ready-to-move-in flats (1400–1700 sq. ft.)
- Amenities: pool, park, gym & clubhouse
- Pricing: ₹55 lakhs onwards
The tagline reinforced the cultural hook while clearly communicating the offer.
Alt Texts
Hero creative alt:
2 BHK & 3BHK Flats Friendship Day offer creative by best ad agency in Nagpur.
Festive creative alt:
2 BHK & 3BHK Flats Festive offer creative by best ad agency in Nagpur.
The Platforms
A powerful creative needs to be everywhere the audience is looking. For Ensaara Metropark, we rolled out a multi-channel plan:
- Hoardings: prime Vidarbha locations for high local visibility
- Newspaper Ads: targeted leading publications to reach decision-makers & older buyers
- Facebook Ads: geo & interest targeted campaigns for younger professionals, first-time buyers & NRIs
The Impact
Within days of the rollout:
What contributed more to the success is that we were able to reuse the same creative during the festive season, simply by tweaking the tagline to align with festive sentiments. Because the base idea was so strong and memorable, it carried forward seamlessly and continued to drive results.
Why it Worked
- Emotional resonance (nostalgia + friendship)
- Clear, value-led communication (pricing & ready-to-move-in)
- Strong cross-channel presence
Dosti Offer — Ensaara Metropark
2 BHK & 3 BHK Ready-to-Move-In Flats
Starting from ₹55 Lakhs* onwards
Visual: Cartoon-inspired Jai & Veeru caricatures riding together — a blend of nostalgia and festive excitement.
A festive campaign crafted to celebrate togetherness and joy — connecting emotionally with homebuyers while highlighting ready-to-move-in comfort and lifestyle amenities.
Closing Thoughts
At Mediaforum Digital, we’ve earned our reputation as the best real estate specialist marketing agency in Nagpur by blending creativity, strategy, and flawless execution.
We don’t settle for bland campaigns we craft memorable stories that stand out and directly drive leads and sales. If you’re seeking a paid media service provider in Nagpur, let’s create something that doesn’t just look good but delivers results.
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